Thursday
February 9,2012

International specialized HVAC exhibition Climate World – 2012. The International HVAC Trade Fair.

Index » Scientific Program of the “Climate World 2006” Exhibition » Day Four – Friday, March 17, 2006
 

Day Four – Friday, March 17, 2006

10:00 – 11:00 Registration
Session “Marketing in Climatic Business” Chair: Lyubeshkin A.E., Deputy Director, APIC
11:00 – 11:30 Promotion of Climatic Brands
Drandrov S.G., Director General, “Ideal-Media” Advertising Group.
 Specific features of promotion of climatic brands in Russia . Analysis of customer and dealer behaviour when selecting a definite brand.
11:30-12:00 Sociological Research Using Internet
Perekatenkova E.A., Special Projects Department, “Ideal-Media” Advertising Group.
Presentation of a project on Internet monitoring of expert and consumer estimates of climatic-brands competitiveness. Possibilities, the results received and their analysis.
12:00 – 13:00 Practical Course of Site Promotion on Search Engines
Koshkin S.S., Site Optimisation Expert, “Ashmanov and Partners” Company

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