|
12:30
– 13:00 |
Registration of participants |
 |
Round table “Advertising and Marketing
in HVAC business”
Chairman: Artem Kushnerev,
APIC, Expert on Advertising |
| 13:00
– 13:15 |
“Advertising
and Marketing in HVAC business: APIC’s new project”
Main report: Artem Kushnerev,
APIC, Expert on advertising |
| 13:15
– 13:35 |
“Courses
of Advertising Managers for HVAC business. Survey of training programs”
Main report: Artem Kushnerev,
APIC, Expert on advertising |
| 13:35
– 14:00 |
“Smart
promotion of the HVAC sites in search systems”
Main report: S. Koshkin,
company Smart CEO, General Director |
| 14:00
– 14:20 |
“Context
advertisement. Typical mistakes of advertisers”
Main report: R. Kovalev,
company Ashmanov and Partners, Head of Department of Context
Advertisement |
| 14:20
– 14:40 |
“Specific
features of search optimization for HVAC sites”
Main report: A. Kuzmenkov,
company Ashmanov and Partners, Optimization Manager
|
| 14:40
– 15:00 |
“Algorithm
of development of effective HVAC sites”
Main report: S. Ivanov,
Internet portal TopClimat.ru, General Director |
| 15:00 |
Free discussion |
